Creating signage for your business is a great way to garner attention and attract new potential customers. However, understanding the significance of the signage you use is imperative before your signage begins to work for you, especially since your company's signage relates to your brand. Knowing just how important signage is for your company's brand can help you to optimize your next strategy involving design and printed or online signs.

According to Entrepreneur.com, Best Buy, one of America's largest electronics stores, learned that approximately 17% of its in-person customers did not originally intend to shop at the store. Instead, they were attracted to the store due to outside signage, which included promotions and relevant branding that had been tied directly to Best Buy's marketing campaigns. Let’s take a look at just how important signage is for your business and brand.

Establish a Professional Image

Using signage for any business or brand is highly recommended for those interested in establishing a professional image (both online and off). Using signage that includes similar branding as your website, logo, and other relevant imagery is a way to create an image of professionalism in any industry or market today.

Build Brand Awareness and Recognition

Along with establishing an image of professionalism with the use of your company's signage, you will simultaneously build brand awareness surrounding your business. The use of branded signage is extremely helpful in spreading brand awareness, as customers who drive or walk by your actual storefront are more likely to remember your brand as they see your signage over time. Repetition and memorization go a long way in marketing and advertising, whether you are doing so with signage outside of your store or with a television commercial you have produced to represent your business.

Offer Sales, Promotions, and Solutions

Using signage for any business is a great way to offer solutions to current and prospective customers and their problems. Signage is also ideal to showcase current sales and promotions you have available.

Provide Awareness and Useful Information

Signage works well to provide awareness about particular causes you support while also offering useful information to help customers become familiar with your brand.

Understanding the significant link between a company's signage and its overall branding is one of the most important lessons for an entrepreneur or business owner. The more comfortable you become with creating and distributing relevant signage for your business, the easier it will be to establish a positive and trustworthy reputation, both online and off. Get in touch with us at Service Graphics Printing & Signs today to get started with creating your business’s sign.